Program Objectives

Digital Media is offered by the University of Houston College of Technology.

Primary Objective

The primary objective of the Digital Media Program at University of Houston is to prepare students for leadership roles (i.e., production management, quality control, sales, planning, customer-service, and estimating) in digital media.

Digital Media refers to the processes and industries that create, develop, produce, or disseminate products utilizing or incorporating words or pictorial images to convey information, ideas, and feelings. Digital Media products facilitate learning, enjoyment, motivation, and commerce. Digital Media includes the family of market segments embracing the technologies of printing, publishing, packaging, electronic imaging, photography, videography and their allied industries: they are often referred to as the graphic arts, graphic communications or imaging industries.

Effective contemporary digital media requires a mix of communications technologies: photography, videography, still- and motion multimedia and web sites in addition to printed photography, videography. For this reason, the Digital Media curriculum at UH can be thought of as a tapestry created by weaving together print, multimedia, and web design technologies.

Secondary Objective

The secondary objective of the Digital Media degree program is to prepare students for technological careers in the media industries. The program prepares students for a variety of careers, including Digital Imaging Technician, Electronic Prepress Technician, Multimedia Specialist, Webmaster, video editor and Offset Lithographic Press Operator.