Implementing

Web-to-Print

Web-to-print (W2P), is an emerging technology in the field of Graphic Design and Printing. Today like in all other service and manufacturing industries, print customers are looking for cheaper prices and faster turn-around. This is especially true when it comes to such things as direct mail and other widely used advertisements. Customers want the ability to make each piece of print unique depending on geographical and individual preferences. With the computer age upon us many steps have been taken in recent years to use computers and the Internet to enhance the speed and sales of printed materials.

Today, graphics designer, printers and customers alike can use customized Internet portals to control all aspects of there printing. Using this technology allows print sellers to centralize their customers printing, by providing your customers with an online storefront. This is especially useful for corporations or franchises that have businesses located all over the world, that want to keep a certain image or identity. W2P allows these customers to select and approve certain images and templates that managers or franchise owners can use to customize their own business stationary and advertisements.

To help get a better understanding of exactly how this technology works and what benefits it could offer, we have compiled useful information on the topic. In the following webpage we will give you a breakdown of the most important aspects of our research.

Some topics that will discuss include:

Benefits for the Printer

Benefits for the Graphic Designer

Hints and Tips

Vendors

Automating A Workflow

Key Terms