W E L C O M E !

How can advertising spread to a wider audience, yet remain personal and focused? How can a message speak directly to "you" while it is technically speaking to everybody?

As personal one-on-one communication becomes mass communication on an impersonal level, the original message may lose its effectiveness and become meaningless to the consumer. This is a major problem and one of the greatest challenges that marketers and advertisers have to face every day in order to survive in a growing world economy with cutthroat competitors at every corner. As mass media communication technology evolves and changes, so have modern consumers. Advertisers, marketers, and companies who wish to stay afloat in today’s economy will have to keep up with the times and technology if they want to stay alive.

However, with every competitor aiming at the same consumer markets, what can companies do to give themselves an edge? How can one company stand out among the ranks of hundreds of other top competitors? What can smaller companies do to increase potential sales and customer response rates?

The answer lies within personalization.

The data and research collected here will aim to introduce the complex processes behind personalization technologies to a non-technical person who is directly or indirectly involved in the field or business of graphics technology. This target audience includes, but is not limited to: graphic designers, print buyers, print sales, marketing sales associates, advertisers, and of course, potential customers.

This website will primarily focus on how communication can become more effective through personalization technology and modes of delivery involved behind them. To get rid of the "noise" or “static” in between the lines of communication that causes conflicts or otherwise miscommunication in messages from one party to another, greater understanding must be established.

>>Let's begin with Communication